Size Guide

Improve your eCommerce shoe sizing experience with a size guide and avoid wrong shoe size returns.

Why a size guide

In eCommerce industry it is really important to have a good customer journey and shopping experience to satisfy customers.

One of the main pain points while enjoying the online shopping is to select the size of the shoes to be purchased.

If you’re selling shoes online but your eCommerce doesn’t have a size guide, it will be really probable that your clients will return your products for a wrong shoe size…

Our research

According to our research, we have discovered that:

  • Producers often underestimate the need to have a size guide.

  • Footwear eCommerce sites usually put the same size chart for different products.

Major brands have started to create size guides and a measurement procedure to simplify measure acquisition. They usually put the size guide URL at the bottom right, near to the product pictures.

Our research

According to our research, we have discovered that:

  • Producers often underestimate the need to have a size guide.

  • Footwear eCommerce sites usually put the same size chart for different products.

Major brands have started to create size guides and a measurement procedure to simplify measure acquisition. They usually put the size guide URL at the bottom right, near to the product pictures.

The advantages

Beyond the various other elements that determine which pair of shoes they intend to buy (type and appearance), both comfort and size are involved in finding the right shoe.

Having a size guide on your eCommerce product pages has many advantages:

  • Online shoes sales enablement.

  • Users’ online shopping experience trust improvement.

  • Returns reduction.

  • Smart sizing tool prerequisite.

Our services

Since the eCommerce industry is destined to grow, more users will buy shoes online. At that point, more and more users will start to abandon eCommerce websites in favor of those who invest in a size guide, which surely will provide the best user experience.

What we do is to help those brands to build a size guide.


Shoe last digitalization

Shoe last measurement data extraction

Toe box analysis

Material fitting coefficients analysis

International sizes conversion

Online shoe sizing experience design

Size guide page design

Are you considering building a size guide?

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