To date, footwear is one of the most consumed products in the world, thanks to:
Wide variety of products available for people needs
General increase in the retail culture
Since the 19th century, shoe manufacturing technology has evolved, but production methods have remained almost the same.
Now it’s time to change
A completely new footwear manufacturing paradigm is now achievable thanks to increasing digitalization, A.I., industry 4.0, additive manufacturing and cloud technologies.
A sharing place where the needs of people and the ideas of the designers could become real time made customized shoes to create value for the whole community.
High costs and complexity to purchase customized shoes
Lack of real-time data & data driven design approach
Millennials love customized & self representative things
Lack of design freedom
Lack of an additive shoes designers ecosystem
A digital manufacturing platform to connect people with the shoes they desire.
From a foot picture taken with a Smartphone and a Designer’s 3D shoes project to a real-time made shoes enhancing A.I., Computer Vision and 3D printing technologies.
Does it look too much complicated? Well is not and we’re ready to show you that!
How to do that?
To reach the target we splitted the project in 2 Macro Phases and 4 incremental steps, each step is preparatory to the following one and generates income itself. We are now focusing on Phase 1. We have launched our first tool Itfits! which helps people to find the best size taking one picture of the foot with the smartphone. This is possible thanks to our proprietary “FitRank” algorithm which generates a 3D foot model and the comparison with Brand’s shoes.
”Footwear Market will value 405,15 billions in 2022 and digital commerce is projected to account for 17.0% of all retail sales within the next five years.
Source: “Forrester Data: Online Retail Forecast, 2017 to 2022”